Customer service in today’s terms is of paramount importance. J-Loyalty is a customer loyalty system which integrates modern technology in a user friendly manner to create a loyalty system that meets the key design criteria of a successful frequent flyer program and powerful CRM tool. It focuses on optimizing the bottom line while ensuring that customers remain loyal to the airline. J-Loyalty strives to create sustainable, enduring loyalty at an affordable cost.

Personalized service offering and targeted incentives will make customers feel connected and cared for. Building on customer loyalty will trickle down to better customer retention and finally the bottom line. J-Loyalty is a comprehensive package offering customers member enrolment, partner management, tier movements, promotions, upgrades and even member community forums.

Personalized service offering and targeted incentives will make customers feel connected and cared for. Building on customer loyalty will trickle down to better customer retention and finally the bottom line. J-Loyalty is a comprehensive package offering customers member enrolment, partner management, tier movements, promotions, upgrades and even member community forums.

Key features of J-Loyalty is as follows;

	Public Portal that offers customers features such as enrolment, account management, accruals, redemptions, special service requests and online blogs.
	Retro credit/missing miles update feature to validate and enter flown details that have not been considered for points accumulation.
	Rules Engine that offers remarkable versatility in promotions management complete with a list of features necessary to create highly personalized loyalty programs.
	Multidimensional Reporting Universe that enables the airline to view its customers in all their multiple facets in order to devise loyalty programs that have a higher turn-around.
	The onboard Duty-free Points Redemption module that allows customers to use their loyalty points for the purchase of goods through the on-board duty free service.
	Points based Auction site- a new sales channel as well as means of creating hype, excitement and increased interaction within the loyalty program membership.
	Family and corporate scheme that allow for grouping of points.
	Air and Non-air partners can be added on at any time with different promotional and activity point allocation.
	The 100% web based nature ensures that J-Loyalty is easily accessible to all distribution channels of an airline

Investing in this product will ensure the sustainability of the relationships with your customers through loyal partnerships and customer retention which guarantees improvement of corporate performance. J-Loyalty will help you look “beyond the miles” and exceed your customer’s expectations by providing a truly personalized service ensuring long term returns through loyal customers.